EA/Take-Two Possible Takeover

I was recently thinking about the whole EA/Take-Two takeover and it really got me thinking. I know a lot of people (me included) don't want to see this happen and there are many different reasons for this reaction. If this takeover were to happen then there wouldn't be any competition in the sport's market (at least between third-party developers). Then there's the group who thinks that Rockstar will be completely tainted by this possible transaction. I personally never believed that EA would do anything to ruin what we we've come to love about Rockstar, but I recently just thought of something that I think EA would heavily pursue if the transaction unfolds in their favor.

In-game advertisements; I think that is the simple change that they would want to add to a game like Grand Theft Auto. Just imagine how much money they could make selling ad space for one of the biggest (if not the biggest) game franchises out there. I think that would be a horrible outcome if it were to happen. For one we would be losing out on all the great humor that Rockstar North puts into their false ads. Second, the press may try to turn this into something bad like always. I say that because some people may say that real-life ads give the game a more "real-life" feel. I can’t say that I would be able to deny that fact either; seeing a McDonalds on the street, or ads for major retailers would give the game a more “real” feeling. Those two reasons are enough for me to hope that this will never happen, but the way EA works; I can't say that it's really that far-fetched.

*Update*

EA has extended their offer until April 18th, which is the day after Take-Two's annual meeting to discuss all their business. So right now the whole deal is at a stand-still at the moment...